Something we truly believe in is word-of-mouth marketing. Think about the last major purchase you made. Did you make your purchase blindly, or did you ask around? There is a good chance that you asked the opinion of someone who you respect. Research shows that people from Generation Y ask friends 40-50% of the time before making any purchase over $100. They may not do this directly, but perhaps through online blogs, web queries, or via e-mail. The simplicity of online research and electronic interpersonal communication ensures that future generations will be well informed on how your practice is run. It is highly likely that a patient who is pleased with his or her results and patient experience will spread the good word on your behalf.The effects of word-of-mouth marketing are astounding. By instilling a complaisant, accommodating demeanor in your staff, you'll find that patients leave your office with such satisfaction that they'll sing your praises to anyone considering having eye surgery. This referral, coming from someone that the potential patient knows and trusts, makes a bigger impression than anything we can air on the radio or television.
Stubenbordt Consulting strives to launch new public relation and word-of-mouth campaigns that will create “buzz” for your practice for years to come. We truly believe that “buzz” marketing is much more important than any traditional media efforts. Give us the chance and we'll show you why.