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“Ninety-nine percent of advertising doesn't sell much of anything."
- David Ogilvy (1984), quoted in Stephen Donadio, The New York Public Library: Book of Twentieth-Century American Quotations, 1992, New York: Stonesong Press, p. 70.
Articles See what happens by having the right person right place at the right time.
The LASIK Rainmakers
A Roadmap for Success with LASIK |
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 We like to start working with our clients by understanding the unique characteristics of their practice, management team and target market. We build a solid foundation starting with the internal marketing staff. Some practices never make it, not because of a poor advertising campaign, but because the staff is not properly trained to convert those inbound calls into consultations and those consultations into surgeries. Sometimes just having the right person driving your refractive bus is all you need to take your practice to the next level.
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